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Alicia Gleiter Ward brings over two decades of advertising, branding, public relations, marketing, budgeting and business management experience to the clients of Ward Communications LLC. Never one to shy away from a new challenge, Ward is a results-oriented, strategic public relations, communications and marketing professional with a track record of creative and successful communications campaigns for a variety of brands. 


After a career helping to create and cultivate the brand and business of two wonderful professional service firms (CPA and Law) headquartered in the Lowcountry, Ward “retired” to figure out what she wanted to be when she grew up! After a summer of road trips, car pool driving make-up time, beach and pool bumming, catching up on photo albums, email detox, House of Cards binging and closet organizing (they are a mess again), she launched Ward Communications LLC with the aim of helping dynamic entrepreneurs and small to mid-size businesses leverage and enhance their communications and marketing initiatives and departments.


Today her client base still includes a few law firms and certified public accountants, but has also included others such as a preschool, a wedding gown boutique, artists, an author, a developer, real estate professionals and several not for profit organizations. In 2017, she co-founded Trinity Model & Talent Management LLC with friend Shanna Lowery Petry. 


She has truly enjoyed being an entrepreneur, meeting and working with industry professionals she has known for years and those she has recently met during both exciting adventures. 


Ward earned a Bachelor of Arts degree in advertising and public relations from the USC School of Journalism and is a proud Summerville High School Alumni. She has served on the Executive Committee of the Board of Director’s for the SC Public Relations Society of America and the Children’s Museum of the Lowcountry. She is a proud recipient of Charleston’s Best and Brightest Award, Charleston’s 40 Under 40 Award and a Leadership Charleston graduate. The work created and executed by Ward and her teammates over the years has earned twelve Legal Marketing Your Honor Awards, five Silver Wing Awards, four Mercury Awards, three AAM awards, two Telly awards, one Addy award, a Best of Show title from the International Diamond Awards and several wrinkles (smile lines of course)!


When Ward is not jumping between client meetings, posting on social for a client or not-for-profit she volunteers for, or scouting for modeling talent, she can likely be found with a travel coffee mug and her husband Justin, cheering on Jake, Noah and/or Grace beside a field, track, or pool or driving her mini-van to one of those places.

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Dream big! As a fan of blue-sky thinking, together we will brainstorm on grand ideas for your business before drawing up a comprehensive strategy to achieve your short-term and long-term goals.

Let's get to work! Not one to stop with planning, our team can assist with execution and manage your projects with the tenacity and dedication to ensure all moving parts come together on time and within your budget. 

Bring it full circle! Your marketing and communications strategy is fluid and flowing. Analyzing performance following initiatives will provide the understanding you need to pivot your plan or prioritize efforts based on what's working best to engage your audience.


“Over the past 7 years, I transitioned from working directly under Alicia as a member of the marketing department at Motley Rice to partnering with her as a fellow independent consultant.


This year alone, we've collaborate on endeavors ranging from rebranding a local business to designing and launching websites for sole proprietors...with plenty of projects in between. 


I have always admired Alicia’s ability to keep sight of the ultimate goal and stay the course with her client’s vision.


Constantly finding creative solutions and cultivating community connections, she is able to navigate and orchestrate infinite moving parts to make a grand plan come together seamlessly. She is a master of both the science and art required for crafting and achieving a successful brand. ”

- Mary Beth, Founder

Front & Center LLC

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